The first product Pakt launched was the Pakt One travel bag. After they sold 10,000 units in an Indiegogo campaign we needed to figure out how to package and ship those bags across the globe. We wanted the packaging experience to be as beautiful, simple, and well-made as the bag itself.
The box is a simple tuck-top design that fits the Pakt One’s dimensions perfectly.
We designed our packaging in-house to fit the Pakt One perfectly. Our founder and a few of our employees are industrial designers so we could do this ourselves. You have two main options for sourcing the packaging design and manufacturing. You can do it in-house if you have the resources: industrial and/or graphic designers. If you don’t, you can look to a packaging supplier who will design the packaging and then make it for you. If you are unsure of who to go with we can connect you with a company we highly recommend--just send us an email and we’ll make the intro. If you’re going the in-house route, once the packaging is designed you’ll send it off to a manufacturer to get samples made.
Brown craft paper printed with a single color wrapped around the bag, sealed with a paper logo sticker.
Your logo and other key info about the item will likely be displayed on the outside of the packaging. You’ve gone the extra mile by eliminating plastic and you’ll want to tell prospective customers--it’s a great way to showcase your brand’s ethos. SeaHive and Pakt wanted to shout it from the rooftops that our goods would be sent without any plastic. We created the SeaHive Seal to be displayed on the exterior of the packaging to communicate to customers that the items inside are packaged and shipped 100% plastic-free.
The seal is a way to help make a conscious consumer choice to avoid plastic packaging. Seals for organic, non-GMO, Fair Trade, and cruelty-free products are established indicators to help us align our values to our purchases. We hope the SeaHive Seal will be taken up by other brands who choose to protect the environment and pass on plastic. We believe it will convince potential customers to confidently buy products that don’t contribute to a global problem.
The SeaHive Seal, and all SeaHive branding, was designed by our friends No Thanks and is featured on our packaging.
Once you approve packaging samples they can be mass produced and shipped to your factory. Your work doesn’t end there though. You need to insure your product is packaged correctly, without any plastic. In the next post we’ll look into how to we got our factory to go plastic-free. It can be a challenge but nothing that can’t be tackled with good communication and some great attitudes.